Automotive internet sales and BDC
training
Internet sales & BDC maximization
The internet is your dealership’s new showroom, and mastering online sales is key to staying competitive. Bradley On Demand’s Internet Sales Training ensures your team is equipped with the skills and strategies to excel in the digital sales environment. A robust automotive CRM strategy forms the backbone of any successful dealership.
By leveraging cutting-edge automotive CRM software, the backbone of any successful sales process, dealerships can streamline operations and enhance customer engagement. Implementing this strategy, however, requires more than just technology: it demands a well-crafted training program that prepares your team to effectively harness these tools. With only 10% of salespeople receiving formal training, there’s a significant opportunity for dealerships to gain a competitive edge.
Internet sales training for dealerships
The digital age has revolutionized the car-buying process, and your dealership must adapt to meet customers where they are—online. The Internet Sales Training program at Bradley On Demand equips your team with the tools and strategies needed to dominate the virtual showroom. This course focuses on responding to online leads with speed, precision, and professionalism, ensuring your team stands out in a crowded digital marketplace.
Your staff will master the art of crafting compelling emails, engaging in effective live chat conversations, and building trust with prospects through virtual interactions. The training also covers advanced techniques like video communication, virtual vehicle walk-arounds, and digital pricing presentations to create a seamless online customer experience. With insights into lead conversion metrics and follow-up best practices, your team will consistently turn online inquiries into showroom visits and, ultimately, sales.
Whether it’s responding to inquiries on third-party platforms, engaging on social media, or following up with website leads, this program ensures your dealership stays ahead of the competition. By combining cutting-edge technology with proven strategies, Bradley On Demand’s Internet Sales Training transforms your team into a powerhouse of digital engagement and sales success.
Lead management excellence
Learn how to respond to leads quickly and effectively, ensuring every potential buyer gets the attention they deserve.
Virtual selling techniques
From video calls to virtual vehicle walk-arounds, this training ensures your team delivers a personalized experience for every customer.
Engaging email & chat communication
Master the art of crafting emails that convert, as well as using live chat to build rapport with customers.
Follow-up strategies that convert
Discover proven follow-up techniques to keep your dealership top-of-mind for undecided buyers.
BDC sales training for dealerships
Your Business Development Center (BDC) is the heartbeat of your dealership; it’s responsible for generating leads, booking appointments, and ensuring a steady flow of traffic to your showroom. The BDC Sales Training program at Bradley On Demand is designed to take your BDC team to the next level, transforming them into appointment-setting specialists who deliver consistent results.
This training focuses on mastering every element of BDC operations, from handling inbound and outbound calls to crafting effective email and text follow-ups. Your team will learn how to create urgency, build rapport, and seamlessly guide prospects through the sales funnel. We emphasize precision in scripting, objection handling, and the art of persuasion to ensure every interaction leads to a booked appointment.
Beyond call and email strategies, this program dives into data management, CRM utilization, and reporting to help your team work smarter, not harder. By understanding customer behaviors and leveraging analytics, your BDC reps will maximize their performance and enhance your dealership’s bottom line.
With Bradley On Demand’s expert-led BDC Sales Training, your team will gain the skills, confidence, and mindset needed to turn every lead into an opportunity and every opportunity into a sale. Let your BDC become the growth engine your dealership needs.
Key training areas for internet sales
Mastering inbound and outbound calls
Learn how to create urgency, overcome objections,
and close on appointments.
Email and text messaging for results
Develop impactful messaging strategies to keep
leads engaged and interested in your dealership.
Objection handling
Equip your reps with the skills to address concerns,
resolve hesitations, and keep customers moving
forward in the sales funnel.
CRM optimization and data management
Teach your team how to maximize CRM tools to
manage leads, track performance, and identify growth
opportunities.
How BDC training transforms your team
Boost appointment show rates and dealership traffic
Improve lead conversion metrics through consistent processes.
Build confidence and professionalism across all customer interactions.