Bradley On Demand,
the world’s #1 automotive
sales training platform
Dealerships who implemented Bradley On Demand’s training have gained an additional $12 billion in revenue!
This ain’t your granddaddy’s training curriculum!
Be prepared for the most realistic, modern, & essential training curriculum the automotive sales industry has ever seen! Bradley on Demand is the preeminent, advanced Learning Management System (LMS) in the world. It is a 24/7 video-on-demand training, tracking, testing, and certification training platform that has incredible technology to give your dealership and team a competitive edge like Al, Gamification, Role-Playing Software and it is fully customizable.
The ultimate training solution for the automotive industry
Bradley On Demand is the largest and most cost-effective training platform in the automotive industry, offering all of a dealership’s training needs at one unbeatable price. With a comprehensive library of over 9,000 training modules led by more than 100 celebrity instructors, it’s more than just a video library. Bradley On Demand is a fully integrated video-on-demand training, tracking, testing, and certification platform. From foundational skills to advanced sales techniques, this system enables salespeople to learn, improve, and achieve measurable results. Whether you’re building a high-performing team or empowering seasoned professionals, Bradley On Demand provides the tools and expertise to drive dealership growth and profitability.
Key features of Bradley On Demand
Unlimited access, anytime
With Bradley On Demand, your salespeople have unlimited access to training materials anytime, anywhere. This flexibility ensures your team can learn at their own pace, fitting training around their busy schedules. Whether it's early morning refreshers or late-night deep dives, the platform is always available to support their growth.
Expert-led training
Learn from the best in the business. Bradley On Demand features world-class instructors and industry-leading experts who share their proven strategies and insights. With real-world experience and actionable advice, these expert-led sessions equip your team with the tools they need to excel in the competitive automotive market.
Customizable learning paths
Every dealership is unique, and so are its training needs. Bradley On Demand offers customizable learning paths, allowing dealerships to tailor training programs to their specific goals. From new hires to seasoned professionals, the platform adapts to meet each team member's development requirements, ensuring they focus on the skills and knowledge that matter most.
Live training sessions
In addition to its on-demand content, we offer live training sessions, webinars, and workshops led by industry experts. These interactive events provide real-time engagement, allowing your team to ask questions, receive personalized feedback, and dive deeper into key topics. Live training sessions are a valuable opportunity to gain actionable insights and immediate guidance, helping your dealership stay ahead in a rapidly evolving market.
On-demand courses
Superior showrooms sales
Master showroom sales with Bradley On Demand —refine prospecting, objection handling, closing techniques, and more to drive your dealership's success!
Internet sales & BDC maximization
Boost your BDC results with Bradley On Demand's Internet Sales Mastery — 20 years of expertise to help you engage leads, nurture relationships, and close deals with confidence!
Phone sales & process mastery
Master phone skills with Bradley On Demand — learn to set appointments that show, convert leads, and boost sales with expert training tailored for dealership success!
The ultimate CRM playbook: from lead to sale
Turn your CRM into an ATM with Sean V. Bradley’s CRM Playbook — master lead management, workflows, and engagement strategies to boost automotive sales and achieve
Get your free course here!
Sample a course to see just how much our platform can advance your career!
Learn how to properly qualify a prospect & utilize a customer worksheet and solve the #1 reason why people don’t buy cars from you!
Enroll in Bradley On Demand & gain exclusive member access to daily, LIVE, interactive classes
Up to 8
master classes every day
Live T.O.'s
and save-a-deals
Peer to peer
masterminding
Work with live
trainers, consultants, and coaches
Daily live classes
Bradley On Demand Academy Classes provide comprehensive, dynamic, and live training tailored for every critical area of dealership operations, including showroom sales, phone sales, Internet/BDC, management, CRM, and leadership. Each session is led by experienced industry experts who deliver actionable insights through hands-on activities, role-playing exercises, and real-world case studies. These interactive classes empower participants—whether seasoned professionals or managers—to thrive in today’s competitive automotive market.
Personalized and interactive
What sets Bradley On Demand’s live classes apart is their personalized and interactive nature. Participants benefit from direct access to industry experts for tailored feedback, real-time problem solving, and strategies that address current dealership challenges. With a focus on building a culture of continuous improvement, the classes motivate teams, boost confidence, and provide practical solutions that can be applied immediately. By fostering collaboration and addressing real-world scenarios, Bradley On Demand’s Academy Classes equip your team with the tools needed to stay ahead of the competition and achieve lasting success.
Training found no where else in the automotive industry
Bradley On Demand stands out as the only training platform in the automotive industry offering live, daily, interactive training classes. This unique feature ensures your dealership team receives real-time guidance, accountability, and engagement that pre-recorded courses can’t always provide. With consistent, hands-on interaction, Bradley On Demand’s live classes empower dealerships to implement proven strategies effectively, driving measurable results. Optimize your team’s performance with the industry’s most dynamic and exclusive training solution.
Included with a subscription to Bradley On Demand, these live classes, valued at $995/month, are available completely for free and offer up to eight master classes daily. Participants gain access to live trainers, consultants, and coaches, as well as opportunities for peer-to-peer masterminding to share insights and strategies with industry peers. Additionally, live TOs and Save-a-Deal sessions provide real-time support to address and resolve specific dealership challenges. By fostering collaboration, offering personalized guidance, and tackling real-world scenarios, Bradley On Demand Academy Classes equip your team with the tools to excel and drive success in every area of dealership operations.
Featured academy classes
- What to Say on the Phone to Maximize Profit Service as a BDC Specialist
- How to Get Prospects to Talk When They Only Want to Text or Email
- How to Set an Appointment Every Time You Take an Inbound Sales Call
- Secrets to Setting More Appointments With Credit Challenged Customers
- How to Virtually Train, Track and Test Your Way to the Top
- How to NEVER Have a Problem with a Price Customer That You Can’t Handle
Our featured instructors
Karen Bradley
CEO
Dealer Synergy
#1 time maximization,
work-life balance &
productivity expert
Sean V. Bradley
President,
Dealer Synergy
“Millionaire Car Salesman"
& pioneer of automotive
internet
sales, BDC & CRM
L.A Williams
Vice President,
Dealer Synergy
"The Blind Phone Master",
phone & text messaging expert
Tianna Mick
Chief Marketing Officer,
Dealer Synergy
aka “TGotYourKeys" personal branding, marketing, prospect & referral generation expert
Cody Carter
Internet Sales Manager,
Tustin Toyota
#1 salesperson in the world;
Sold 1,408 units in 2023!
Crissy Burton
Sales Manager,
Indy Hyundai
#1 car saleswoman in the country; Sold 74 Units in one month, all special finance!