What is Bradley On Demand?

Bradley On Demand brings you the most Advanced Virtual Training Platform in the Automotive Industry. This platform was created by Sean V. Bradley, CSP and Karen Bradley to provide automotive professionals with the best sales strategies and tools to excel in the Automotive Industry. Sean has been a powerhouse in the Automotive Industry since he came onto the scene in 1999, and has continued to spread success to dealerships across the country and Internationally with the Dealer Synergy and Bradley On Demand Curriculum.

Why Choose Bradley on Demand

The curriculum is designed with a dual approach that focuses on personal and financial success. When your team succeeds, your dealership’s bottom line increases. With this tool you will sell more cars, make more money and enhance the quality of your life. Bradley On Demand is the supplemental tool you need to take your dealership to the next level. Channel the power of the orange tie and reach new pinnacles of success that you didn’t even know were possible.

The Four P Strategy

Using The “Four P” strategy, the team at Bradley On Demand has created a curriculum designed specifically to cover all the key aspects of your dealership. Focusing on your People, Products, Processes and Promotions, this platform will teach you everything you need to blow away the competition.


Along with Sean’s expertise, Bradley On Demand has a team of automotive sales professionals to ensure members get a well-rounded training experience. These instructors include Karen Bradley, CEO of Dealer Synergy, L.A. Williams, Dealer Synergy’s Director of Training, and the executive teams of some of the biggest game changers in the industry, companies like Google, Facebook, AutoTrader, TrueCar, and Autobytel.


Major topics include Phone Sales, Internet Sales, BDC and Showroom Sales, but Sean and our guest speakers also train on Digital Marketing, Social Media, Online Reputation, Time Management, CRM practices and more. Additionally, there are entire courses dedicated to in depth Search Engine Optimization strategies, specifically relating to the usage of video content to make your dealership’s online presence stand out.

Video Reviews

Everyone who meets Sean can instantly feel his passion and energy for success. Hear what his clients and other members are saying.

Improving Your Dealership

Not only is Bradley On Demand a powerhouse for automotive content, but also challenges its users to get certified for their specific job title, including Internet Coordinators, Digital Marketing Managers, Sales Professionals, and Finance & Insurance Specialists. Channel the power of the orange tie, and reach new pinnacles of success that you didn’t even know were possible. With this tool, you will sell more cars, more often, and more profitably.

Sell More Cars, Make More Money, Channel the Power of the Orange Tie!
- Bradley On Demand, VT Platform

Get Your Free Department/ Dealership Needs Analysis


Why is Training So Important?

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Effective Training

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Select a Topic to browse through our courses below.



Our Instructors

We believe in a diverse range of personnel to bring creative skills, thoughts, and ideas to the table.

Sean V. Bradley, CSP

Sean V. Bradley, CSP

President of Dealer Synergy

Sean V. Bradley is a worldwide, expertly trained consultant, speaker, and trainer. Sean is a 9-time NADA/ATD convention speaker, FranklinCovey Certified Facilitator, State Associated Speaker and a National Speakers Association member, where he received his CSP designation.

Karen Bradley

Karen Bradley

CEO of Dealer Synergy

In addition to being the CEO of Dealer Synergy, Karen is a FranklinCovey Certified Trainer. She is a contributor to Nation Auto Magazines, and a Drexel University graduate. Karen is a member of the National Speakers Association, and the co-creator of the Internet Sales 20 Group.

LA Williams

L.A. Williams

Director of Training, Dealer Synergy

LA has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone, inflection. In addition to being a Master National Phone Sales Trainer for Dealer Synergy, LA is also a very successful Music Producer.


Toni Anne Fardette

E-Commerce Director, Atlantic Auto Group

Toni Anne is responsible for running the Internet Departments for a 22 rooftop, 1.1 Billion Dollar Dealer Group in the Atlantic Auto Group. Having started her career as a receptionist, she was able to work her way up to a Director position and is now an influential woman figure in the Automotive Industry.

Frank Crinite-02

Frank Crinite

Sales Representative, Piazza Honda of Springfield

Frank Crinite is a 100 units-per-month salesman for Piazza Honda of Springfield, PA.

These Companies Provided Curriculum for Our Platform

Google logo


Google is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, software, and hardware.

Facebook logo


Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California. The Facebook website was launched on February 4, 2004.

Yelp logo


Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets and the Yelp mobile app, which publish crowd-sourced reviews about local businesses.

Autoweb Full Logo


By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel provides new value and touch-points for automotive marketers.

CarsDirect logo


CarsDirect is the leading multi-brand online car buying service, providing new car, used car, and auto finance-related content and services since 1998.

Autotrader logo


Autotrader is the most visited third-party car shopping site, with the most engaged audience of in-market shoppers. They are the foremost authority on automotive consumer insights and expert in online and mobile marketing. They are a subsidiary of Cox Automotive.

True Car logo


TrueCar’s mission is to transform the car-buying experience for consumers and the way that dealers attract customers and sell cars. They have established an intelligent, data-driven online platform operating on a common technology infrastructure, powered by proprietary data and analytics.

CarGurus logo


CarGurus is an online automotive research and shopping website that assists users in comparing local listings for used and new cars. Users can search for specific cars in their local area and determine how listings stack up against each other with regard to price, features and dealership reputation.

Vin Solutions logo


VinSolutions® helps dealers make every customer connection count by providing sophisticated yet easy-to-use software solutions that span the scope of dealership operations.

Autoloop logo


Formed in 2005, AutoLoop has become the leading provider of marketing solutions for effective and profitable customer relationship management at the dealer level. A singular focus on customer engagement has been the hallmark of our success.



MAXDigital is a Chicago-based SAAS company that has been a leader in the auto retail digital space for 15+ years. MAXDigital is dedicated to closing the gap between today’s digitally enabled consumers and car dealerships. We provide cloud-based software and mobile applications for the automotive industry, helping car dealers across the US acquire, price, merchandise, and sell their new and used car inventory to satisfy the digital consumer, prove value in a vehicle and improve gross profits in each unit sold. MAXDigital is evolving the way that dealers operate so they can better win today’s digital consumers.



It started off with the one thing all great stories begin with… a relationship. Just two guys from the same small town in Michigan meeting for the first time 1,265 miles away in Colorado… With a broken bike and a $100 repair bill. Their Mission Now: Make it easy to build relationships through email, text, and social media.

Special Guest Instructors

Dealer Principals

Erich K. Gail

Erich K. Gail

CEO, Cardinale-Group of Companies

Erich is a 27-year veteran of the global automotive industry, having served in a variety of executive and senior leadership roles in many management and investment groups.

David Blassingame

David Blassingame

Dealer Principal, Autoflex Leasing

Over 42 years of automotive experience gives David Blassingame the upper hand in the industry, having made Managing Partner of Autoflex in 2009.

Danny Benites

Danny Benites

Operating Partner, Flint Hills Auto

Danny started in the car business in 1985 and later became the GM and Operating Partner of a Ford dealership. His first GM job was in 1995.

Chris Saraceno

Chris Saraceno

Vice President, Kelly Automotive Group

Chris has been in the automotive industry since 1984 and has worked with the Kelly organization since 1989. He facilitated the development of the Kelly Sales, Service, New Team Member Orientation, and all hiring processes.

Danny Zaslavsky

Danny Zaslavsky

General Manager, Country Hill Motors

High Level Management

Mike Udell

Mike Udell

General Manager, Rolling Hills Auto Plaza

In Mike’s 37 years of experience in the auto business, he has received the President’s Award four times, the Elite of Lexus Award twice, and the Board of Governor’s Award once.

Billy Goulette

Billy Goulette

Corporate BDC Director of Sales and Service, Boch Automotive Group

Billy, along with his team, has built a BDC from one store and 3 BDC Managers to 9 stores and now 150 BDC personnel spanning both Sales and Service. With Billy’s 14 years in the automotive industry, he has learned to help coach and guide his growing team while adapting creative strategies to stay ahead of the curve.

Tammie LeBleu

Tammie LeBleu

Internet Director, Orr Nissan

Tammie’s unique experience and knowledge— combined with the power of AutoLoop’s XRM software—has made her one of the highest-paid car sales professionals in the country. She was the #2 Nissan Sales Consultant in the country, averaging over 35 units per month on the showroom floor.

Allyn Hane

Allyn Hane

Digital Marketing Director, Coastal States Automotive Group

Allyn is the Director of Digital Advertising for the Coastal States Automotive Group, a 14 rooftop group with stores in South Carolina, Georgia and Florida including the New River Auto Mall. Previously he was Vice President, Digital Strategy for Dealer Inspire, an innovative website platform serving the automotive industry.

Trainers / Professional Speakers

Willie Jolley

Willie Jolley

Professional Trainer, Coach, & Motivational Speaker

Incomparable as a motivational speaker, Willie has used his platform to empower people everywhere to maximize their potential, giving him the title of “One of the 5 Outstanding Speakers in the World” by Toastmasters International.


Paul Cummings

CEO/Owner, Paul Cummings Worldwide

Paul Cummings is a passionate, intense, and driven educator that has trained over 1.5 million people with unparrelled avidity and determination. With 34+ years of Automotive experience, he has gained innovative strategies in sales, leadership development, and customer service.

Corey Mosley

Cory Mosley

Company Principal, Mosley Automotive Training

Cory has transformed dealerships to embrace the new strategies that push customer satisfaction and retention to its best profitability since the late 90’s.

Mark Tewart

Mark Tewart

President, Tewart Enteprises

Mark is a professional speaker, sales expert, automotive industry expert, author and consultant whose background spans over 3 decades. He has spoken to over 2,000 audiences since 1993.

Tech Experts

Christopher Herman

Chris Herman

President, Herman Advertising

Chris created his business with the common drive of relentless passion to stay at the forefront of the Digital Marketing revolution, making him a highly successful businessman.

Dan Moore

Dan Moore

President, VistaDash

Dan once served as the Senior Director of Marketing for VinSolutions and as CEO of Smart Web Concepts, giving him a unique perspective in automotive and brand marketing. He now holds the title of President at VistaDash.

Sean Seltzer

Sean Seltzer

CEO, Social Dealer

Having previously managed marketing for Volkswagen of America in the North East Region, Sean has gained the experience and knowledge that few understand in the Automotive Industry. Sean specializes in Facebook as the CEO of Social Dealer.

Timothy Martell

Timothy P. Martell

CEO & Founder, Wikimotive

Timothy Martell is a marketing expert regularly sought out by both media and industry leaders for his opinion on social media marketing campaigns that really work.

CRM Experts

Tony Petruzzelli

Tony Petruzzelli

Senior VP of Sales, Autoloop

Tony’s 22 years of hands-on experience have led him to develop his own automotive F&I specialty company, which is now used by Group 1 Automotive.

Bill Wittenmyer

Bill Wittenmyer

Owner, eLeads

As Partner of eLeads CRM, Bill guides his business to become a trusted software and business consultant to more than 8,000 clients across the U.S. and Canada.

John Palmer

John Palmer

CEO, ProMax

John is the leading man of Dealer Marketing Service, Inc, having created both ProMax Unlimited™ and ProCredit Express™.

Matt Redden

Matthew Redden

VP of Sales and Marketing, DealerSocket

Matthew has spent over 18 years building his career around strategic marketing and driving sales in multiple markets. His early years were spent working in the pharmaceutical industry.

Website Experts

Christian Jorn

Christian Jorn

President, Remora

Automotive SEO guru responsible for countless industry firsts, Christian’s portfolio boasts many cases of compounded increases in profits of over 30% for 8 straight years.

Greg Gifford

Greg Gifford

Director of Search and Social, DealerOn

16 years of online marketing and web design experience has given Greg a leg up in his role as Director of Search and Social at DealerOn.

Dave Page

Dave Page

Owner, Dealer e-Process

Dave Page is the current owner and director of Dealer e Process who has 20+ years of automotive business experience. He is a strong advocate in customer support and creation of disruptive technology as the primary focus.


Michael Cirillo

CEO, FlexDealer

Along with being CEO of FlexDealer, Michael is the Host of The Dealer Playbook Podcast, a Keynote Speaker and the #1 Bestselling Author of “Don’t Wait, DOMINATE!” His mission: To enrich and empower automotive professionals around the world.

3rd Party Lead Source Providers

Scott Pechstein

Scott Pechstein

Vice President of Sales, AutoWeb Inc

Scott has advanced through the ranks of AutoWeb, serving various sales roles until being appointed to lead of the Sales Department in 2011.

Stephane Ferri

Stephane Ferri

Vice President, Auto Trader Southeast Division

Stephane is responsible for more than 200 sales consultants representing the Autotrader, Kelley Blue Book, and brands with dealerships.

Kerri Wise

Kerri Wise

VP of Dealer Marketing, TrueCar

As VP of Dealer Marketing at TrueCar, Kerri leads dealer marketing and industry relations by ensuring dealers are aware of and engage with the company’s platform, tools, and practices.

Todd Dearborn

Todd Dearborn

Vice President, Cars Direct

Todd Dearborn is Vice President of Sales, Automotive at online media company Internet Brands, operators of CarsDirect, the flagship property of the company’s online automotive network that receives more than 35 million visits each month.

Alpha Dawg VT

Jim Ziegler

Jim Ziegler

CEO, Ziegler Super Systems

For 37 years, Jim Ziegler has been a recognized industry leader, writer, magazine columnist, professional speaker and super performer… as a record setting manager with some of the top automobile dealerships in the country.


Bradley On Demand Facts

Bradley On Demand is the most advanced virtual platform! We have a lot to offer that will give you a competitive edge in the automotive business.


+Interactive Training Modules


+Guest Speakers & Trainers


+Hours of Content


Million Dollars in Training Content



Core Bradley On Demand Platform Package

Setup Fee $4,995

$3,995 Monthly

Dealership Packages

``Digital Dealer`` Package: Internet/BDC

Setup Fee $2,995

$1,295 Monthly

Showroom Sales Package

Setup Fee $2,995

$1,595 Monthly

Service BDC Package

Setup Fee Coming Soon!

Coming Soon!

The Billion Dollar Girl

Setup Fee $795

$895 Monthly

Frank Crinite's Secret Sauce

Setup Fee $795

$995 Monthly

Individual / Multi-Dealer Packages

Individual Packages

Multi-Dealer Discounts

Need to Contact Us?

Contact Us Now!

Having trouble finding the package for you?


What Problems Can You Solve?

Do you have this problem?

The U.S. Bureau of Labor Statistics found that companies with fewer that 100 employees gave only 12 minutes of manager training every 6 months.  Organizations with 100-500 employees provided just 6 minutes.

Here is our solution:

We need to commit to investing more in training.  Bradley On Demand covers a wide array of content areas from the entry level employee to a variety of management level positions.

Do you have this problem?

Employees want more training! A longitudinal research project commissioned by Middlesex University found that from a 4,300 workers sample, 74% felt that they weren’t achieving their full potential at work due to a lack of development opportunities.

Here is our solution:

Bradley on Demand provides a systematic opportunity to learn the necessary skill sets and will provide a variety of Certification Programs to advance your professional development

Do you have this problem?

Employees are disengaged at work!  As many as 1 in 3 people leave their organization within the first year, either voluntarily or involuntarily.  And an astonishing 22% of staff turnover happens within the first 6 weeks of employment.  Additionally, a 2014 Gallup research uncovered that only 13% of employees are “Highly Engaged” and 26% are “Actively Disengaged”.

Here is our solution:

If this applies to your organization, its time to do something about it. Higher retention rates and less labor turnover is crucial for the success of your business.  Bradley on Demand is a unique way to show your employees that you are committed to them by investing in their success and professional development.

Do you have this problem?

Latest estimates show that the cost of losing an employee in the first year can be up to 3 times the person’s salary.  That’s a loss of over $100 Billion in the U.S. alone.  If broken down to a total loss to an individual organization from ineffective training:  It’s actually a staggering $13.5 Million per year, per 1000 employees.

Here is our solution:

What does this mean for you? It means that it is vital that you invest in your formal on-boarding process.  If you don’t there is good possibility that you will be contributing to the above figure through employee turnover.

Do you have this problem?

7 out of 10 respondents in a 2015 survey said that job-related training and development opportunities directly influence in their decision to stay within a company. 7 out of 10 respondents in a 2015 survey said that job-related training and development opportunities directly influence in their decision to stay within a company.

Here is our solution:

Invest in Bradley On Demand to provide a component of retaining your employees by expanding their knowledge of your industry, your organization, and offering more development options through our Certification Programs. After all, the cost of retaining present employees is much less than the cost of replacing them.

Do you have this problem?

Learning research revealed that only 12% of learners say that they apply the skills from the training that they receive on the job.  Additionally, from the manager’s perspective, according to a 2015 ATD research study, only 38% of managers and 62% of HR Managers believe that their learning programs meet their learner’s needs.  In other words, this suggests that learner needs are not being mapped effectively before developing a training program.

Here is our solution:

Bradley on Demand utilizes Learning Best Practices and integrates an applied approach to teaching the learner actual processes needed to function in their various positions.





  • Will there be additional videos added to the platform?

  • Yes. We have a full, in-house, video production team that’s shooting, editing, and posting new content every week. We’re working around the clock to make sure you have access to the most current and relevant content, with the highest production quality available.

  • Can I register as an individual?

  • Yes, you can register as an individual. Our latest update now includes the option for individual certifications. Visit pricing for more details.

  • What other benefits will I receive as a Bradley on Demand Member?

  • As a Bradley On Demand Member, you will receive a 50% discount on the registration fee to all Internet Sales 20 Group Workshops, as well as a 10% discount on Dealer Synergy onsite dealership training, along with many other discounts to be explained upon membership.

  • What’s the set up fee for?

  • The set up fee for Bradley On Demand covers the processing of new users, the design and customization of the platform for each dealership, as well as costs associated with maintaining and managing the Bradley On Demand platform.

  • Can we customize this platform?

  • Absolutely. We recommend users take advantage of all the incredible features that will enhance your experience. Bradley On Demand allows you to upload unique proprietary content only accessible to your users, as well as customize the interface. We also recommend utilizing the tracking and reporting tools.

  • How can I guarantee accountability from my team?

  • Bradley On Demand has fantastic management, tracking and testing tools. Use the management tool to assign videos to your team to watch. Then, monitor the tracking tool to see exactly which videos your team watched, when they were watched and if they watched them completely. Finally, use the testing tools to see who took the tests at the end of each video and the scores they received. If they did not retain the information to your standards, you can also reassign the video for them to re-watch.

  • What kind of reporting tools do you have?

  • We have a great reporting tool that allows you to see at-a-glance how your team is utilizing Bradley On Demand. You can also set up alerts to be notified when someone scores highly on a test, finishes a course, or you can use this tool to reach out to your members.

  • Do you offer live customer support?

  • Yes, you can contact a Bradley On Demand consultant on the phone during office hours for immediate needs. You can also reach out to a consultant via email any time, and we promise to get back to you as soon as we are able. Please visit our Contact page for office hours, contact information and more.

  • How can I access technical support?

  • We are here to make sure your experience with Bradley On Demand is positive, worry free and easy. If you’re having trouble with any aspect of the platform, from logging in to accessing content or something else entirely, please feel free to contact us at 856-546-2440 x23 and we’ll work hard to resolve your issue.


Contact Us

Sales Inquiries

One of our sales representatives would be happy to speak to you about any questions you may have. You can reach us Monday through Friday, 8:30am to 5pm (EST)



Would you like more information about Bradley On Demand? We’re happy to answer all your questions, from curriculum inquiries to questions about our instructors.


Corporate HQ

Dealer Synergy, Inc.
131 West Merchant Street
Audubon, NJ 08106

Online Support

Before you call or email, try finding a solution to your issues by reading through our online resources. The Technical Questions section covers a few common questions to help you troubleshoot any concerns you may have.

Email Support

Reach out to us 24/7 with any technical issues and we will work to resolve any issues you may have.

Phone Support

If you would like to speak with a Customer Support Representative, you can reach us Monday through Friday, 8:30am to 5pm (EST).