The Premier Training Solution Educating the Automotive Industry

About us

Bradley On Demand, powered by Dealer Synergy, stands as the most advanced and top choice for automotive training solutions. The success of Bradley On Demand stems from two crucial factors: our award-winning National Trainers / Instructors, and the unmatched quality and quantity of our content. With over 9,000 training modules; there is no equivalent in the entire automotive industry. We have handcrafted our curriculum by gathering the absolute ‘Best of the Best’ globally and in the Automotive Industry. BradleyOnDemand has helped dealers generate OVER $12 Billion Dollars in ADDITIONAL Revenue!

Award-Winning Training

As 16-time Dealers’ Choice Award Winners, it’s no surprise that we’ve garnered prestigious accolades for our cutting-edge approach to personalized learning. Our platform seamlessly blends convenience with excellence, allowing users to access top-tier training content anytime, anywhere. With a track record of transformative success, we’ve earned industry recognition for revolutionizing on-demand training.


Our platform offers a diverse range of innovative training, crafted into bite-size micro-learning modules, covering crucial aspects of the dealership such as Internet Sales/BDC, CRM, Digital Marketing/Social Media, the “New Road to the Sale,” Prospecting/Referral Generation, Advanced Communication (Video and Social), AI, and more. Immerse yourself in a dynamic learning experience designed exclusively for your success.

Cutting-Edge Technology

Experience the power of cutting-edge technology with Bradley On Demand, housed by – LightspeedVT, the same technology trusted by icons like Tony Robbins and Damon John! Dive into the future of training with features that deliver dynamic & interactive content that ensures seamless access, personalized content, and real-time tracking & insights. Join the ranks of industry leaders who rely on the same technology to propel their success.
Our Values

Getting The Information From The People That Have It, To The People That Need It

Our Mission

Empowering automotive professionals with cutting-edge, on-demand training that transcends industry standards. We aim to equip individuals and dealerships with the knowledge and skills needed to thrive in a dynamic and ever-changing market, ultimately driving unprecedented success.

Our Vision

To be the undisputed leader in revolutionizing automotive training, creating a global community of empowered professionals who consistently elevate the industry’s standards through continuous learning and innovation.

Our Story

Bradley On Demand was born out of a passion for transforming the automotive landscape. Founded by Sean V. Bradley, CSP, a visionary in the Automotive Industry, our journey began with a commitment to enhancing conventional training methods by fusing Dealer Synergy’s LIVE Training and award-winning processes by curating our curriculum into easy micro-learning segments. In doing so, we’ve adopted these groundbreaking technologies to create a platform that not only educates, but empowers.

Our Founders

Meet Sean V. Bradley, a powerhouse entrepreneur, published author, and award-winning international trainer with over two decades in the automotive industry. As a 16-time NADA/ATD convention speaker and FranklinCovey Certified Facilitator, Sean holds the coveted "CSP" designation in the National Speakers Association. Founder of Dealer Synergy, he and his team have clinched the Dealers' Choice Award 16 times, earning recognition as the "Best of the Best Internet Sales Trainer" and "Mobile Provider Partner." Sean's impact extends beyond rooftops, personally training over 100,000 Automotive Sales Professionals and influencing hundreds of thousands worldwide through articles, best-selling books, online videos, and hosting of the globally recognized Millionaire Car Salesman Podcast.

Meet Karen Bradley, the dynamic CEO of Dealer Synergy and the Co-founder of The Internet Sales 20 Group Conference. With over 16 years of Automotive Sales experience, she has helped more than 1,100 rooftops and tens of thousands of professionals reach their maximum potential. Beyond her automotive prowess, Karen boasts 20 years of Accounting experience and 14 years as a Certified FranklinCovey Trainer. Recognized by the National Speakers Association for her public speaking skills, she was nominated in 2015 as one of the top 100 Leading Women in the North American Auto Industry by Automotive News. Balancing the roles of a proud wife, mother of four, and an owner of 10 companies, Karen embodies the principles of the 7 Habits of Highly Effective People, achieving true "Work/Life" Balance and inspiring others to do the same.

Meet The Companies Behind Bradley On Demand

Dealer Synergy is the nation’s #1 Automotive Sales Training, Consulting, and Accountability firm. We have been building Internet Departments and BDCs since 2004! It is this experience that has allowed us to develop the absolute best automotive Internet Sales, BDC, and CRM solutions for car dealerships. Through research and development, trial and evolvement, we have created the most effective training programs and processes. Phone scripts and rebuttals are our specialties, while CRM action plans, strategies, and templates are our expertise! Dealer Synergy will take both your tools and your people to the next level!
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The Millionaire Car Salesman Facebook Group has been deemed as the #1 Automotive Educational group by Meta Corporate. This group contains a dynamic community of high-achieving automotive professionals dedicated to transforming the landscape of car sales. Founded on the principles of excellence, innovation, and collaboration, our group brings together the industry’s top-performing salespeople, managers, and leaders. With a shared commitment to mastery in automotive sales, we strive to elevate each member’s skills, mindset, and success. Join the community as we empower individuals to achieve millionaire-level success in the world of car sales.
The Millionaire Car Salesman Podcast is the #1 resource for automotive sales professionals, managers, and owners; and your gateway to the world of top automotive professionals! Currently in its 8th season, with over 1 Million downloads, hosts Sean V. Bradley and LA Williams interview industry experts and top-performing car sales professionals, managers, and thought leaders, this podcast delivers insights, strategies, and inspiring stories that transcend the traditional boundaries of car sales.

The Internet Sales 20 Group Conference is a premier event for automotive professionals and industry leaders seeking to stay ahead in the ever-evolving landscape of automotive sales and marketing. Created by Dealer Synergy, this 3-day auto sales training seminar is designed for full interaction between speakers, panelists, moderators, and vendors to offer a unique blend of cutting-edge insights, actionable strategies, and networking opportunities. 

Company Milestones

From Humble Beginnings to Driving Success & Building Legacies: Navigating over a Decade of Automotive Excellence and Innovation – A Chronicle of Our Company Milestones

Most Popular Questions

See some common questions & answers below, or call us at (856)-546-2440

Absolutely. We recommend users take advantage of
all the incredible features that will enhance your
team’s experience. For Free, Bradley On Demand
offers complete customization for your dealership
that lets you create the dealer-specific training your
team needs with the familiarity of the dealership
branding, meaning: your colors, your logo, YOUR
FEEL! Tired of repeating the same instructions and
lessons, only to see repeated mistakes from your
team? Sound like a ‘broken record’ no further! For
FREE, we will upload your dealership specific
content to your platform, only available to you and
your team!

Bradley On Demand has state-of-the-art
management metrics, tracking, and accountability
tools. Use the management tool to assign specific
training to your team members, then monitor their
engagement through the tracking tool to see exactly
which modules your team watched, when they were
watched, and if they watched them completely.
Finally, use the testing tools, at the end of each
video, to review their scores and progress in
training! If they did not retain the information to your
standards, you can also reassign the video for them
to re-watch and re-test. Training is not something
you did, it’s something you DO!

NO! The pricing you SEE is what you GET! There
are never hidden or additional fees for the Bradley
On Demand #1 24/7 Interactive Training, Tracking,
Testing, and Certification Platform!

We are here to make sure your experience with
Bradley On Demand is positive, worry-free, and
easy. If you’re having trouble with any aspect of the
platform, from logging in, accessing
tracking/analytic reports, customizing content, or
something else entirely, our team is ready and
prepared to work hard to resolve your issue
instantly! Please contact us at
856-546-2440 EXT 31.

Unlike any other Automotive Sales Training Platform, your subscription isn’t limited to just pre-recorded training modules, with Bradley On Demand, you get an All Access Pass to our exclusive LIVE Dealer Synergy Academy Classes! Conducted by our Dealer Synergy subject matter experts and top industry professionals, these LIVE trainings are designed to help you solve real problems… in REAL time! Everything from Showroom Sales, Phone Sales, overcoming Objections & Rebuttals, CRM, Social Media, Marketing, Leadership, Professional Development, and so much more!
Absolutely. Bradley On Demand strives itself on being the most updated training platform in the entire automotive industry! We have a full, in-house, video production team that’s shooting, editing, and posting new content every week. We’re working around the clock to make sure you have access to the most current and relevant content, with the highest production quality available.
Yes! We have packages available for individual automotive professionals looking to invest in themselves and their career into becoming the next Millionaire Car Salesman! Visit our pricing page for more details.
As a Bradley On Demand Member, you will receive a 100% discount on the registration to all Internet Sales 20 Group Conferences, and Dealer Synergy hosted Workshops. That’s not all! Members will receive an additional 10% discount on all Dealer Synergy Services: Onsite Training, Monthly Support & Accountability Program, CRM Set Up, and CRM Monthly Support.
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