Automotive sales training courses

Introduction to Bradley On Demand's courses

At Bradley On Demand, we don’t just offer courses—we provide the ultimate competitive edge for dealerships that want to dominate their market. This isn’t some generic, cookie-cutter training; it’s a high powered, results-driven system designed to elevate every department in your dealership. Our courses are packed with real-world, actionable strategies that your team can use today to close more deals, increase gross profits, and create long-term customer loyalty. We give you exclusive access to insights from the top sales professionals and industry leaders who’ve been there, done that, and are still at the top of their game. Whether it’s showroom sales, BDC/internet sales, phone skills, F&I, service/service BDC, or management, every course is built to drive one thing: Results!

All-access pass

Value points

Unlock unparalleled value with our All-Access Pass! Say goodbye to being “nickeled and dimed.” We offer your store access to our entire suite of training courses at one cost-effective price! No hidden fees, and no limitations — only comprehensive learning and training tailored to your dealership’s needs.

The Bradley On Demand Automotive Training All-Access Pass is designed to maximize the value of your learning and development investment, and it is your exclusive ticket to a wealth of automotive knowledge and training! With this pass, you gain complete access to ALL Bradley On Demand content, providing you with expert-led training sessions and invaluable resources; this pass is designed to elevate your performance and drive success in every aspect of automotive sales.

Explore a few of Bradley On Demand's most popular training paths

Phone training

If you're not dominating the phones, you're leaving money on the table—plain and simple. Our Phone Training Course on Bradley On Demand is designed to turn your team into phone powerhouses. We'll show your people how to master every call, from the initial greeting to closing the appointment with confidence and urgency. This isn't just about scripts; it's about understanding the psychology of the customer, handling objections like a pro and selling the appointment so very prospect walks through your doors. We focus on precision, urgency, and building real connections that lead to solid appointments and higher conversion rates. Your phones are your first point of contact, so make sure they're working for you, not against you. Sign up and watch your call-to-show ratio skyrocket.

Sales & showroom training

In the showroom, it's game on, and only the best closers win. Our Showroom Sales Training Course on Bradley On Demand is designed to arm your team with the techniques and confidence they need to dominate every face-to-face interaction. This course goes beyond the basics, teaching your salespeople how to connect with customers, build trust, and guide every prospect through a smooth, value-driven buying process. We cover everything from the perfect meet-and-greet to handling objections, negotiating like a pro, and sealing the deal without hesitation. This is all about turning your sales team into high-performing closers who don't just sell cars—they create loyal customers and drive serious revenue. If you're ready to turn your showroom into a profit powerhouse, this is the training your team needs.

CRM training

Your CRM is more than just software—it's the backbone of your dealership's customer relationships. The CRM Training Course on Bradley On Demand teaches your team how to unlock its full potential. We focus on leveraging data to nurture leads, track customer interactions, and drive follow-ups that convert into sales. From managing workflows and optimizing processes to creating detailed reports and personalized customer
experiences, this training ensures your team knows how to maximize every opportunity. With the right CRM strategies in place, your dealership can build stronger relationships, boost retention, and drive long-term growth.

New hire onboarding training

Starting a career in automotive sales or dealership operations can be overwhelming for new hires. At Bradley On Demand, our New Hire Onboarding Training is designed to provide a seamless and impactful introduction to your dealership's culture, processes, and expectations. This program equips new team members with foundational knowledge, practical skills, and the confidence they need to contribute to your dealership's success from day one. By focusing on key areas such as customer service, product knowledge, and sales fundamentals, this training ensures your new hires hit the ground running and feel supported in their journey.

BDC training

Your Business Development Center (BDC) isn't just a support team—it's the engine that drives sales and keeps the pipeline full. The BDC Training Course on Bradley On Demand is built to turn your BDC reps into appointment-setting machines. We focus on teaching your team how to own every interaction, create urgency, and generate real opportunities for your sales department. From mastering inbound and outbound calls to crafting emails and text messages that convert, we cover it all. Your BDC is the gateway to your dealership's growth, and with this course, they'll learn how to drive more traffic, lock in quality appointments, and set up your sales team to close deals. If you're ready to transform your BDC into a high-performance sales force, this is the course that gets it done.

Management training

Great leaders don't just manage—they inspire, drive results, and build winning teams. The Management Training Course on Bradley On Demand is designed to develop powerhouse leaders who know how to take charge and make things happen. We equip your managers with the skills to lead with confidence, hold their teams accountable, and create a culture of peak performance. From effective coaching techniques to strategic decision-making, this course dives deep into what it takes to elevate your team and crush every target. Your managers will learn how to motivate their people, set clear expectations, and drive consistent growth across every department. If you want your dealership to operate at its highest level, you need strong leaders at the wheel—this course will give them the tools to make that happen.

Text message training

Text messaging is one of the most powerful tools in your dealership's arsenal—but only when it's used effectively. The Text Messaging Training Course on Bradley On Demand shows your team how to craft messages that grab attention, create urgency, and drive engagement. From appointment confirmations to follow-ups and promotional offers, we teach your team how to connect with customers through concise, impactful messaging. This training covers compliance, timing, tone, and best practices to ensure your texts get read and prompt action. In today's fast-paced world, text communication is a game-changer. Let us show you how to use it to dominate your market.

Internet sales training

The internet is where today's car buyers start their journey— make sure your dealership stands out. The Internet Sales Training Course on Bradley On Demand is designed to transform your team into digital sales experts. We cover every aspect of the online sales process, from responding to leads with speed and precision to crafting compelling email responses that convert. Your team will learn how to build trust and rapport through digital communication, effectively present pricing and value, and set appointments that turn into sales. With expert strategies for managing online reviews, chat interactions, and virtual presentations, this training ensures your dealership thrives in the digital age. Take your internet sales to the next level and dominate the online marketplace.

You also receive real-time coaching and LIVE instruction!

With Bradley On Demand’s All-Access Pass, dealerships gain exclusive entry to live,
interactive academy classes—setting a new standard in automotive sales training. Unlike pre-recorded courses, these real-time sessions provide hands-on instruction, ensuring sales teams receive immediate feedback, personalized guidance, and expert insights to refine their skills. This dynamic learning experience fosters engagement, accountability, and rapid skill development, giving dealerships a competitive edge in today’s market.

Included with the All-Access Pass, these live training sessions empower teams to master essential sales techniques, overcome objections, and maximize every opportunity. By participating in interactive lessons led by industry experts, sales professionals can apply strategies in real time, enhancing their confidence and performance on the showroom floor. Bradley On Demand is the only platform offering this level of live instruction, making it the ultimate training solution for dealership success.

Get your free course here!

Sample a course to see just how much our platform can advance your career!

Learn how to properly qualify a prospect & utilize a customer worksheet and solve the #1 reason why people don’t buy cars from you!

Have more questions?

See some common questions & answers by visiting our FAQ page, or call us at (856)-546-2440!